“You can have a fulfilling career and a joyful life — but not by doing it all. Success requires clarity, ruthless focus, and aligned action.” - Blanca

Blanca Guzmán Rodríguez, global executive leader and founder of Succeed In Corporate, empowering professionals through leadership development and strategic transformation.

About Me

The last couple of years have been terrifying, enlightening, and empowering—all at once.

After 23 years of nonstop, upward momentum climbing the corporate ladder, I took a long-overdue career break. I welcomed the pause with open arms, but I could never have predicted what came next: three unexpected eye surgeries that challenged me not only physically, but mentally and emotionally.

That period of deep vulnerability forced me to slow down, look inward, and confront the patterns, beliefs, and definitions of success I had carried for decades.

What emerged was clarity. I began to see—quite literally and figuratively—how my approach to leadership had always been rooted in values that many professionals crave but aren’t taught: clarity, compassion, courage, and systems that support sustainable success. Those beliefs crystallized into a framework I now call Y.E.S! to Leadership Excellence—a reflection of how I’ve led, grown, and helped others do the same for over two decades.

“Leadership gets easier when you stop trying to do everything— and start aligning who you are, where you are, and how you work.” - Blanca

(That’s the power of Y.E.S.: YOU, ENVIRONMENT, SYSTEMS.)

My name is Blanca Guzmán Rodríguez, and my mission is to inspire and empower ambitious professionals to thrive in corporate environments.

With over 15 years of executive experience in strategic planning, team leadership, and operational excellence, I’ve helped top Fortune 500 companies like Nielsen, Gracenote, Tribune Media, and Reader’s Digest Association achieve transformative results. I’ve led diverse, global teams of up to 2,000 employees across the US, Canada, Europe, Latin America, India and other parts of Asia, with a focus on driving collaboration, efficiency, and organizational development to consistently deliver impactful outcomes.

What I've Learned

Throughout my career in corporate America and my role as a mother, I’ve seen a troubling reality: society—through families, educational systems, and employers—isn’t equipping individuals with the key developmental skills they need to truly thrive.

Career development programs tend to be:

Fragmented—offering isolated lessons that don’t connect to the bigger picture.
Generic—failing to address the specific challenges professionals face in their day-to-day work.
Disconnected—ignoring the realities of navigating complex corporate environments.

Striving to feel valued, stand out, prove their worth, and earn recognition, many ambitious professionals find themselves overwhelmed, burned out, or stuck.

I’ve been there too. Navigating this landscape largely on my own, I learned through trial and error what it takes to not just survive but thrive in corporate environments. And while the path is rarely easy, I’ve discovered that success doesn’t have to feel so complicated—not when you have the right tools, strategies, and mindset.

My Beliefs

I firmly believe that achieving fulfillment is not as complicated as we make it and that succeeding in corporate America doesn’t have to come at the expense of your personal life, values, or authenticity.

You can achieve your goals, feel fulfilled, and make a meaningful impact—all while staying true to who you genuinely are.

Here are some guiding principles I live by:

Success is a team effort. It takes a village to succeed, and we all have a responsibility to lift each other up along the way.
Authenticity is the foundation of true success. When you embrace your strengths and lead with integrity, the path forward becomes clearer, and the rewards more fulfilling.
With the right mindset, environment, and systems, success becomes simpler. The right tools and strategies can make what seems overwhelming feel achievable.

I’ve learned these lessons through my own journey navigating complex and often inequitable corporate systems. If I could figure it out, so can you—and I’m here to help.

You don’t have to navigate this journey alone.

Fuel your growth with insights from the blog, find clarity and inspiration through Watch & Grow, or book a call and let’s explore what’s possible—together.